Getting to Know BSD City: Symbol of Modern Urban Development in Indonesia

Getting to Know BSD City: Symbol of Modern Urban Development in Indonesia

What is BSD City?

BSD City (Bumi Serpong Damai) is one of the largest and most successful examples of independent cities in Indonesia. Located in the area of South Tangerang and part of Tangerang Regency, Banten Province, BSD City was built since the late 1980s and has now developed into a highly advanced residential, business, and technological area. The project is managed by Sinar Mas Land, one of the largest property developers in Indonesia.

The concept of a self-contained city

A self-contained city is an area built with an integrated concept, where all the necessities of life — from housing, educational facilities, health, entertainment, to employment — are available in one area. BSD City is a vivid example of this concept, with careful planning and complete facilities that allow its residents to live without having to travel frequently outside the city.

Facilities and Infrastructure

BSD City has various infrastructures that support the quality of life of its citizens:

• Housing: Ranging from medium to premium housing clusters, such as Greenwich Park, The Icon, to NavaPark.
• Education: There are many renowned educational institutions, such as Prasetiya Mulya University, IPEKA, Sinarmas World Academy, and other international schools.
• Offices and Business Areas: The BSD Green Office Park and Digital Hub are home to many large companies, including technology companies such as Apple Developer Academy, Traveloka, to Amazon Web Services (AWS).
• Transportation: Connected by expressway (Jakarta—Serpong) and equipped with train station (KRL) as well as shuttle bus service.
• Shopping and Entertainment Centers: Aeon Mall, The Breeze, QBIG BSD, ICE BSD (Indonesia Convention Exhibition), and various modern cafes and restaurants.
• Green Open Space and Recreation: BSD is known for its extensive gardens, jogging tracks, and artificial lakes to support a healthy lifestyle.

BSD City as a Technology Area

In recent years, BSD City has positioned itself as “Digital Smart City”, by building a technology-specific area named Digital Hub. This is a big step to attract digital companies, startups, and young tech talent to work and live in BSD.

Why is BSD City a Popular Choice?

Some of the reasons BSD City is gaining popularity include:

• Good quality of life: Clean, orderly, and safe environment.
• The value of property investments that continue to rise: Many investors are interested in buying property on BSD.
• An active and modern community: Many hobby communities, sports, and regular events.
• Accessibility and integration: Convenience and transportation within easy reach.

Conclusion

BSD City is a real representation of the modern self-contained city in Indonesia. With careful planning, strong infrastructure, and a vision of the future as a smart city, BSD City is not only a place to live, but also a new economic, technological and lifestyle growth center in the Jabodetabek region.

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